All-Natural Beauty

Health Concerns Revolutionize the Cosmetics Industry



PonomarenkoNataly/Shutterstock.com

From red carpets to Teen Vogue magazine, the natural beauty trend has taken the industry by storm. Consumer whims may have sparked its beginnings more than a decade ago, but demand is now spiking profits into the billions.

“Consumer need is influencing retailers to offer cleaner formulas reflecting firm eco-values,” says Karen Behnke, the pioneering entrepreneur who founded Juice Beauty, in San Rafael, California. Behnke aimed to create meaningful change in the industry when she assembled her dream team 13 years ago. The company now owns a trailblazing patent and sets the standard for clinical organics.

“We’re excited that traditional department stores such as Bloomingdale’s, Neiman Marcus and Holt Renfrew are adding our products to their beauty departments,” says Behnke, who attributes Juice Beauty’s tremendous growth in recent years to a surge of interest in chemical-free, luxury alternatives.

Natural Replaces Toxic

A recent Green Beauty Barometer online survey revealed that more than half of women want their skincare products to be all-natural, a result likely driven by the scientific information age (see KariGran.com/pages/greenbeauty for details). Reputable scientific studies revealing parabens in breast cancer biopsies have demonstrated that everything applied to the skin also enters the bloodstream, hence the effectiveness of dermal nicotine and birth control patches. Thus, it can be alarming to realize that the average woman will unknowingly consume seven pounds of lipstick containing petroleum-based emollients, synthetic preservatives and artificial dyes during a lifetime, undoubtedly another reason consumers are switching to natural options.

Katey Denno, a Los Angeles makeup artist to the stars, noticed cosmetic red flags early in her career. “The first time I turned over a palette that most makeup artists carry and saw specific colors that couldn’t be used on eyes or lips, I was confused; if something isn’t safe for lips or eyes, how can it be good for any part of us?” queries Denno, who switched from social work to makeup artistry 11 years ago. “The change in the industry has been substantial. Now green is mainstream, and most artists have included some green beauty brands in their kits.”

Find a guide to toxic personal care products at Tinyurl.com/CosmeticIngredientsGuide.
~Vibrant Wellness Journal

Millennials continue to drive consumer demand for higher standards. “Retailers understand that the skincare/makeup landscape is changing,” advises Behnke. “Traditional brands are no longer attracting younger consumers that are demanding organic, clinically validated products.”

Denno concurs, stating, “The spotlight on clean products comes from the growing acknowledgement that we can and must do all we can to lower our overall toxic load.”

Demand Escalates

Joe Seer/Shutterstock.comWomen are fueling the natural beauty movement, yet more men than ever are also seeking healthy alternatives. Grooming products with unisex packaging and fragrances are among top sellers. Informed teen and 20-something buyers are inclined to choose people- and eco-friendly brands that are also cruelty-free.

A wide selection of aluminum-free, natural, personal care products including underarm deodorants are showing up in supermarkets. Women are ditching toxic hair dyes and going silver to avoid thinning hair and allergies, and unwittingly, creating a new fashion statement. Plus, there’s growing interest in DIY cosmetics using everyday good-for-you ingredients found in the kitchen.

Celebrities Go Natural
Nina Dobrev
Senator Dianne Feinstein
Kate Hudson
Miranda Kerr
Metallica: Kirk Hammett, James Hetfield, Robert Trujillo, Lars Ulrich
Gwyneth Paltrow
Alicia Silverstone
Christine Taylor
Shailene Woodley

Artisan perfumes are gaining popularity among women that want the mystery and allure of fragrance without the side effects of manmade, chemical-based brands. “Some new customers are frustrated by commercial products giving them headaches, while others say that they just don’t like perfume, when what they actually don’t like is synthetic fragrance chemicals,” says Ananda Wilson, a botanical perfumer and owner of Gather Perfume, in South Hadley, Massachusetts.

“It’s inspiring when they smell real plant scents and see how their world lights up! The molecules in natural perfumes are active and interact with personal chemistry, so they unfold differently on each wearer, creating a unique signature and experience.”

Wilson ventured into botanical blends when both awareness and supplies of appropriate ingredients were scarce. “Perfume history is largely rooted in natural materials, but until recently, there was a mass blackout of this precious lineage. When I started, there was barely anything available, and only through a handful of aromatherapy companies,” she explains.  Now, Wilson bases her products on botanical infusions from plants she’s grown or collected, including wild beach roses, clover and spring poplar buds.

It only takes a whiff to dispel the myth that natural perfumes lack sophistication or tenacity. “Naturals have a breadth of possibilities—opulent white florals, fresh and clean, or dirty and smoky,” expounds Wilson.

Eco-beauty is emerging from conscious lifestyle choices and creating the next era of cosmetics. “It’s fun to be called a pioneer in organic beauty,” muses Behnke. “Our products, employees and happy customers comprise an encouraging accomplishment.”


Marlaina Donato is a freelance writer, author and multimedia artist. Connect at MarlainaDonato.com.


This article appeared in the June 2018 issue of Natural Awakenings.

Edit ModuleShow Tags

News Briefs

The S P A C E Sanctuary Opens in Chappaqua

The S P A C E Sanctuary Opens in Chappaqua

“It was created as a place to gather, rest, breathe and heal.”
Bernadette Bloom Discusses Esoteric Healing on The Transformation Show

Bernadette Bloom Discusses Esoteric Healing on The Transformation Show

5 to 6 p.m. on March 7
Ward Off Spring Allergens with Nettle Leaf Tea

Ward Off Spring Allergens with Nettle Leaf Tea

Something as simple as drinking nettle leaf tea prior to and during early spring can be a helpful preventive practice.
Petition Demands Environmental Impact Study of Cricket Valley Project

Petition Demands Environmental Impact Study of Cricket Valley Project

Davenport is urging people to sign the petition asking New York leaders for an updated environmental impact study of the Cricket Valley Energy project.
Fresh Organic Becoming ‘Go-To’ Salon for Hair and Scalp Issues

Fresh Organic Becoming ‘Go-To’ Salon for Hair and Scalp Issues

Feeding the Future in Yonkers

Feeding the Future in Yonkers

Feed Your Future is part of a larger mission to empower communities to reclaim and revitalize environmentally and economically under-served neighborhoods.
Riverkeeper Film Screening and Panel Discussion

Riverkeeper Film Screening and Panel Discussion

5:30 to 9 p.m., March 5, at the Newburgh Brewing Company
NewLife Expo Returns to New York City in March

NewLife Expo Returns to New York City in March

March 22 through 24
Hilltop Hanover Farm Holds Maple Fest Weekends

Hilltop Hanover Farm Holds Maple Fest Weekends

March 23 to 24 and March 30 to 31
Rhinebeck Pilates Plans April Conference at Jacob’s Pillow

Rhinebeck Pilates Plans April Conference at Jacob’s Pillow

April 26 to 28
CBD Info Talks in Bedford Hills

CBD Info Talks in Bedford Hills

Free informational session on CBD products every Thursday from 6 to 8 p.m.
Juice Detoxes Work Better and Faster

Juice Detoxes Work Better and Faster

“The body doesn’t have to break down the solids, and the results are faster and better.”
Karen Drucker: Live at the United Palace

Karen Drucker: Live at the United Palace

7 p.m. on April 8
Free Spirit Holistic Expo Coming to Area

Free Spirit Holistic Expo Coming to Area

June 2, from 10 a.m. to 8 p.m.
Center for Green Building Opens in Mamaroneck

Center for Green Building Opens in Mamaroneck

Grand opening, including complimentary food and drinks, from 9 a.m. to 5 p.m. on March 23.
Chef Alex Raij Serves Up Glynwood Farm Dinner

Chef Alex Raij Serves Up Glynwood Farm Dinner

6:30 to 10 p.m. on March 9
Equilibrium Studio Opens in Pawling

Equilibrium Studio Opens in Pawling

Equilibrium offers yoga, Pilates and Barre, as well as stretching and strengthening classes designed to help people rehabilitate from injuries and improve their athletic performance.
Dance the Weekend Away in Saratoga

Dance the Weekend Away in Saratoga

February 15 through 17
Natural Remedies Can Boost Immunity in Winter

Natural Remedies Can Boost Immunity in Winter

There is scientific evidence that acupuncture has a positive effect on the immune system.
Facial Massage Has Holistic Benefits

Facial Massage Has Holistic Benefits

“A well-performed facial massage is a glorious treat that will reduce puffiness, improve skin tone and enrich complexion."
Opioid Crisis Focus in Somers

Opioid Crisis Focus in Somers

1 to 3 p.m. February 7
‘Grandfather of Integrative Dermatology’ to Teach His Methods

‘Grandfather of Integrative Dermatology’ to Teach His Methods

“I encourage anyone living with unsolved chronic skin conditions to make an appointment and see how we can help you.”
Valerie Nivar Offers Natural Solutions for ‘Invisible Illnesses’

Valerie Nivar Offers Natural Solutions for ‘Invisible Illnesses’

“I am passionate about empowering my clients to achieve motivation and confidence and to live their best life.”
Sugaring Program at Sugar Hill Farm

Sugaring Program at Sugar Hill Farm

February 23
Holistic Chamber of Commerce Adds Poughkeepsie Chapter

Holistic Chamber of Commerce Adds Poughkeepsie Chapter

The new chapter will promote and support holistic and sustainable professionals and business owners in the Hudson Valley.
Synchronicity Brings Healing through Psychic Readings

Synchronicity Brings Healing through Psychic Readings

“These readings help offer guidance and insight into life situations.”
Microdermabrasion Now Offered by Daniela Hortencio

Microdermabrasion Now Offered by Daniela Hortencio

“It’s basically an exfoliation and skin rejuvenation procedure that leaves skin looking softer and brighter.”
Alternatives to Violence Project Seeking Workshop Facilitators

Alternatives to Violence Project Seeking Workshop Facilitators

The next Basic workshop in Westchester will take place March 8 to 10.

Add your comment: