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Natural Awakenings Westchester / Putnam / Dutchess New York

Not Your Average Book Store and Juice Bar Opens in Tarrytown

According to owner Enzo Simone, Believe Juice & Books in Tarrytown is a place to inspire the mind, fuel the body and feed the soul. The store serves freshly prepared fruit and vegetable juices and smoothies that visitors can sip while they browse shelves full of inspirational books. There’s also a community “Goal Wall” where people can post photos of themselves reaching their personal goals.

“Our Western Wall features books on adventure, exploration, travel, solo sports, climbing, mountaineering, wilderness survival and fitness,” says Simone. “The Eastern Wall houses titles that shed light on spirituality, yoga, meditation, astrology, alternative medicine, recovery, memoir writing, advocacy and fundraising.”

Simone says that he’s also known to lend his thoughts and firsthand experience to customers who are in the process of setting goals, overcoming personal challenges and staying true to the things that matter most in life.

Believe Juice & Books is located at 53 Main St. in Tarrytown, NY. For more info call 914.714.2018, email [email protected], or visit