Natural Awakenings Creates Online Advertising Division, Digital Connection NY
Natural Awakenings has launched a digital division that provides local
online advertising on big-brand websites. This new department, DigitalConnection NY, uses custom targeting models instead of the typical cookie-based
options.
“We
identify websites and customers with high affinities to the products and
services local businesses provide, and place ads on those websites, above the
fold,” says Dana Boulanger, co-publisher of Natural Awakenings. “For
example, research shows that new car buyers frequent sites like Kelley Blue
Book (kbb.com) and MotorTrend.com. Digital Connections NY uses that data to
place web ads based on the business category.”
It
also uses hyper-local geo-targeting—using zip code, county, city, or even
streets or neighborhoods—to ensure that clients’ web ads reach online visitors
within a certain location, Boulanger says. “Businesses pay per impression with
100 percent reach, compared to the average 37 percent reach of cookie-based
advertising,” she says. “Click-through rates are significantly higher than
industry standards and result in an impressive return on investment and daily
optimization via click through ratios.”
Digital
Connection NY is the exclusive seller of this proprietary technology in Hudson
Valley, she says.
“This is the first time this online
advertising option has been available in our area,” she says. “We’re excited to
now be able to support local community businesses with this hyper-local online
advertising option.”
For more information, call 845.593.0065, email [email protected]
or visit WakeUpNaturally.com/pages/digital-connection-ny.
