Two things have defined the 2022 holiday shopping season so far: shoppers seeking out bargains and businesses creating novel ways to attract attention with their value-driven items and promotions. Consumers started their gift buying earlier this year, too, lengthening the calendar of shopping days. Concerns remained that supplies could be constrained, that shipments could be delayed, and that popular items could be costlier closer to the holidays. With inflation and supply chain issues taking their toll for the second consecutive holiday season in a row, most are looking for ways to stretch their shopping dollars and avoid being empty-handed come the holidays.

While online sales still prevail, consumers continue to warm up to in-store shopping as pandemic anxieties wane. In fact, many retailers with brick-and-mortar stores are curating a unique, personal shopping experience with a focus on customer service, lending to shoppers’ peace of mind in choosing that perfect gift and being able to hold it right in their hands.

We talked with a number of local businesses regarding the innovative and customized ways they are attracting shoppers this holiday season.

 

 

 

 

This year, whether looking for bargains, one-of-a-kind gifts, or hoping to experience the thrill of a festive, boutique atmosphere, shopping locally will stimulate the economy close to home and contribute to a thriving community. Just like with the small businesses we’ve spoken to here, local owners take their customers’ needs to heart, have a passion for their offerings, and often make planet-friendly decisions, helping the larger global environment. Shopping small is simply put: a pay-it-forward gift.